SEO
In for the long term success?
SEO, also known as "search engine optimization", is one of the most important online disciplines. Over 70% of all purchases in start via Google. In other words, if you are not visible in the search engines, you will not get any sales or visitors to your website. Google's algorithms are approaching artificial intelligence, which places high demands on your website if you want the maximum out of SEO.
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The technical part
The technical part is often the most challenging. Here you have to work with elements such as speed, code optimization, image sizes and server setup.
We always start by taking a look at the technical part. Thus, when we enter into a collaboration, we make a larger report that deals with all the technical elements for the individual page of your website. The elements that do not work can vary greatly from one side to another, and the report can thus be complex.
Once we have reviewed the technical report, we start with the most important things and get optimized.
Content
We assume your current traffic if your website has been around long enough to receive data. Have you run advertising through. Google Adwords can also extract this data and use it for our SEO optimization.
The most important part is mapping the landing pages that provide the most value for the site, and not simply looking for the most difficult keywords and landing pages.
The external part
The external part deals with everything that happens outside your actual website. Here we are talking about areas such as public relations, link building, and collaboration with influencers.
We work closely with content writers that allow us to produce and achieve results quickly. This discipline and part of SEO is on-going, as you always have some steps in place to improve the rankings you have in the search results.
Check-up
We always start by reviewing your goals for your SEO efforts. What is the scope? How big is the competition and what can we expect?
Tools
Once we have set the target, we will look at the tools that can make us clearer where we need to go. We review the analyzes together and clarify the strategy.
Reporting
We work together to give your team an understanding of what parameters can be turned on and how to work best with SEO. We make sure your reporting is razor-sharp so you can keep track of the results.
Questions
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Are there potential Growth Hacks?
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Is everything set-up the correct way?
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How can we scale up and what can we shut down?